Hi, meet Blaire's founder, Rachel, AKA, me, who also happens to be the social media manager, accountant, copywriter, operations and logistics and the one who's causing my kids a great deal of shame with my appearance on socials. 

I don't have the traditional background in fashion like all the main players in this market, so I use all of you as my Yoda's. 

My aim is comfortable but cool. Pieces that take you from dance class or sports practice to the mall. 

And make you feel good.

Confident, sassy, fun, happy, ready. 

I operate in small batches to avoid being wasteful (and cause frankly tweens and teens can be fickle!) and truly focus on the quality and place of each and every item in our range. 

We are working towards creating fits for different body shapes, and at items across a range of price points.  

Rachel McBride xx